South West Public Health Education

South West Public Health Tutorial Programmes

Tuesday 21 June 2005 Armada House Conference Centre, Bristol
The Media and Public Health Map and contact nos. for Armada House

Programme Learning Objectives Relevant RITA Competencies

9.30

Tea and Coffee on Arrival

10.00

Welcome and Learning Objectives

10.05

Kill or cure! What do news editors look for in a good health story?
Matthew Hill, BBC health correspondent

10.35 Questions and discussion

10.50

The view from public health – using the media to shape debate on public health issues and influence public policy.
Dr Jessica Allen, senior research fellow, Institute for Public Policy and Research.

11.20

Questions and discussion, followed by tea and coffee break

11.45

Facilitated group work exercise – writing effective press releases

12.30

Feedback and critique of group work

13.00 Lunch

13.45

Voices and Choices
Hazel Stuteley, Research Fellow (Regeneration),
Institute of Health and Social Care Research, Peninsula Medical School

13.15

Lunch

13.45

A risky business? The media’s understanding of risk, science and health stories; and how to communicate risk when talking to the press.
Dr Tammy Boyce, Risk, Science and Health Media Research Group, Cardiff University School of Journalism, Media and Cultural Studies

14.15

Discussion and questions, followed by tea and coffee

14.45

Interactive group work session exploring issues around communication and decision-making in response to media pressure.
Facilitated by Sam Crowe and Sabina Hussein

15.30

Feedback from group work, evaluation

16.00

End of Tutorial

Anticipated Learning Objectives developed from e-mail straw poll of trainees
13/04/05

Understand what news editors look for in a good story, and where the national press sees public health issues in relation to their news agenda – presentation from UK journalist or news editor.

Understand how to use the media to help shape debates around public health issues and influence public policy

Understand principles of good communication when dealing with the press, including writing press releases, targeting them to the right audience, how to approach journalists and pitch ideas

Understand how to frame issues around communicating risk when dealing with complex public health issues involving science and uncertainty

Understand how and when to involve the media when reacting to incidents in the public eye involving PCT issues – interactive decision based exercise

Relevant RITA Competencies

2.1 Recognise inequity, discrimination and its impact on health

2.15 Prepare press releases and deal with the media with respect to an incident

6.7 Understand threats to health; communicate these to as wide an audience as possible and exploit opportunities to address them

7.7 Act as an advocate for the public health and articulate the needs of those with poor health in society, including those who are dispossessed, vulnerable and discriminated against.

7.8 Be able to work with the media in a proactive and reactive manner including undertaking interviews with radio and television

8.3 Produce press releases and undertake proactive engagement with media

10.6 Understand principles of good communication and are able to use visual aid tools appropriately in different contexts for different audiences

Armada House Conference Centre
Telephone Avenue, Bristol BS1 4BQ
Tel: 0117 915 2600 Fax: 0117 915 2601
Web Site: www.armadahouse.com Email: conference@armadahouse.com

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9.30	Tea and Coffee on Arrival
10.00	Welcome and Learning Objectives
10.05	Kill or cure! What do news editors look for in a good health story? Matthew Hill, BBC health correspondent
10.35	Questions and discussion
10.50	The view from public health – using the media to shape debate on public health issues and influence public policy. Dr Jessica Allen, senior research fellow, Institute for Public Policy and Research.
11.20	Questions and discussion, followed by tea and coffee break
11.45	Facilitated group work exercise – writing effective press releases
12.30	Feedback and critique of group work
13.00	Lunch
13.45	Voices and Choices Hazel Stuteley, Research Fellow (Regeneration), Institute of Health and Social Care Research, Peninsula Medical School
13.15	Lunch
13.45	A risky business? The media’s understanding of risk, science and health stories; and how to communicate risk when talking to the press. Dr Tammy Boyce, Risk, Science and Health Media Research Group, Cardiff University School of Journalism, Media and Cultural Studies
14.15	Discussion and questions, followed by tea and coffee
14.45	Interactive group work session exploring issues around communication and decision-making in response to media pressure. Facilitated by Sam Crowe and Sabina Hussein
15.30	Feedback from group work, evaluation
16.00	End of Tutorial

2.1	Recognise inequity, discrimination and its impact on health
2.15	Prepare press releases and deal with the media with respect to an incident
6.7	Understand threats to health; communicate these to as wide an audience as possible and exploit opportunities to address them
7.7	Act as an advocate for the public health and articulate the needs of those with poor health in society, including those who are dispossessed, vulnerable and discriminated against.
7.8	Be able to work with the media in a proactive and reactive manner including undertaking interviews with radio and television
8.3	Produce press releases and undertake proactive engagement with media
10.6	Understand principles of good communication and are able to use visual aid tools appropriately in different contexts for different audiences